What do we do and our Team.

Our advisers bring practical experience from professional backgrounds to assist you with your business. Education and training backgrounds include: accounting, financial analysis, loan structuring, marketing, and business planning. Often a start-up needs direction on selecting their organizational forms and determining permits applicable to their business. Existing business often need guidance on how to grow or managing cash flow to support growth. Our experience, as well as our North Texas SBDC network, will help you find solutions! Meet the Team.

Jennifer Johnston Team

Jennifer Johnston, MBA, EDFP,  Paris SBDC Director ,

Jennifer Johnston joined the Paris SBDC in December 2018, she acquired her MBA minor in Business Analytics. She has a background in management, marketing, market research, data analysis, and accounting. Market research and financial analysis support the business planning, feasibility, and financial projections applicable to small business growth and financing.

Jennifer’s recent training include National Development Council, EDFP certification on financial analysis and loan structuring. She is NAV Certified Credit & Lending. Jennifer is also a QuickBooks Online Pro Advisor.  In 2019 she has also trained on ISBA Business Valuations. Jennifer is a member of the Texas EDC.


Jim Struwe

Jim Struwe, Certified Business Advisor, EDFP

Jim Struwe is an accountant by heart with years of experience to provide a easy grasp of financial strengths and weaknesses in an organization. Ask an expert to read your balance sheet and highlight points for you to monitor. Talk to him about leveraging assets and access to financing your business growth.

Too many times we find entrepreneurs started their business without getting their record-keeping in order. Don’t let this stand in your way of asking his guidance, we aren’t expecting you to have it all together, we are here to help you figure it out! Jim teaches Quickbooks Desktop at Paris Junior College Continuing Education, his expertise in defining the process and set-up requirements for it as well as several other business aspects is a resource which will benefit the small business. Jim acquired his Bachelor in Accounting from SFA and throughout his career has managed various business sizes, the financial statements are key to business decision making. His corporate experience and oversight will help determine strategy, cost effectiveness, internal controls, and minimize mistakes.


Martin_orrostieta_se_habla_español Team

Martin Orrostieta, Business Advisor ,  903.782.1206

Martin Orrostieta joins the Paris SBDC April 2022!  Martin has a background in small business lending and formerly a small business owner himself.  His 10 years experience in banking helped familiarized him with various industries and organizational forms. Along with his entrepreneurial experience, Martin serves on the board of Hispanic Professional Association of Tyler. He previously worked with SCORE at both the regional and National level helping chapters in various states. Martin studied International Business, with a Bachelor in Science from Johnson & Wales University, where he completed a state recognized Leadership program and served as a fellow for the El Pomar Foundation.  


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