Marketing

Check back with us as we have more coming here..

Also, we can order a custom advertising and marketing package for clients’ business from our SBDC Research Team -just ask, it’s no fee

SBA Marketing Plan your marketing

Why? It’s a low-cost, high-time investment way to:

• BUILD awareness
• ATTRACT new clients
• CONNECT with current customers (build relationships)
• DRIVE  traffic to your website/store
• LEARN industry, business, and consumer trends
• PROVIDE customer service
• SPY on your competitors
• MEET “influencers” (media & industry experts)

How to Market Your Business Tips/Resources:

• Print: Business Cards, Signage, Trifolds, Billboards, Newspapers,Logo
• Online: Website; Business Listings; Social Media; Ecommerce
  • Get a security certificate for your domain – most times this happens automatically when you buy a domain. Even if you are not taking a credit card, ecommerce, recommendation to have a security certificate
  • Google Guidance Make Website work for you – (basic guidelines on page and audience)
  • Easy Templates to get started: Wix, WordPress, GoDaddy, VistaPrint, Squarespace, Shopify
  • Test your page: Website grader, Google Insights, Page Speed Report
  • Google Toolbox – consumer trends,Shopping insights, competitive data. Look for livestream online training on this
• Communication Tools: Social Media; Email Marketing (Constant Contact, Mailchimp, VistaPrint, mail merge from Word; follow DMA Guidelines
• People: Networking, Referrals, Chamber of Commerce, Associations
• Tips:
  • Keep logo across marketing channels for branding recognition
  • colors speak, images & videos suggest and compel -align with target audience
  • Use at least 3, takes more than 1 channel and multiple ads before results increase
  • Use browser to test resizing per user device type

Free:

• Google My Business – put on map by category, Listing for location or service area, Web, & Free Post too! Respond Reviews – See Instructions from Google
• Social Media Pages -advice from The Marketing Lady on best media per industry (p13) , you can’t be everywhere
• Yelp
• FYI – some of the website templates above are free until you link your domain and add hosting. Google gives a free page with a GMB listing, very basic,

Schedulers:

Hard to do everything, so use these to make your time more efficient and follow mentions

• Hootsuite
• Buffer
• Post Cron
• Tweetdeck Facebook scheduler

Hashtags insight – Join the conversation – not just for twitter

Check these out to determine hashtags to use, using hashtags isn’t intuitive for everyone 🙂
o Hashtagify.me
o RiteTag – size audience following
o Sprout Social
o Twitter native – see whats trending
o Trendsmap.com – trending hashtags by location
o #tagdef – provides definition of a hashtag
o Tagboard
o Keyhole.co

Content (images, web/mobile apps)
o Canva (great for various sizes of messages) or Adobe
o Ripl – videos or Promo

Phone apps to help you take the photo and use on social:
o Collage
o Typorama
o Text on Photo
o Photshopfix
o LightroomCC Snapseed for iphone

More to come on SEO

We support local. If you have a local marketing business serving our region, please let us know so we can refer. We refer at least 3 to protect from conflict of interest.

Training Online Free resources to learn more how-to’s

Training – get more instruction