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No-Fee Business Advising

Marketing

Check back with us as we have more coming here..

Also, we can order a custom advertising and marketing package for clients’ business from our SBDC Research Team -just ask, it’s no fee

SBA Marketing Plan your marketing

Why? It’s a low-cost, high-time investment way to:

  • BUILD awareness
  • ATTRACT new clients
  • CONNECT with current customers (build relationships)
  • DRIVE  traffic to your website/store
  • LEARN industry, business, and consumer trends
  • PROVIDE customer service
  • SPY on your competitors
  • MEET “influencers” (media & industry experts)

How to Market Your Business Tips/Resources:

  • Print: Business Cards, Signage, Trifolds, Billboards, Newspapers,Logo
  • Online: Website; Business Listings; Social Media; Ecommerce
    • Get a security certificate for your domain – most times this happens automatically when you buy a domain. Even if you are not taking a credit card, ecommerce, recommendation to have a security certificate
    • Google Guidance Make Website work for you – (basic guidelines on page and audience)
    • Easy Templates to get started: Wix, WordPress, GoDaddy, VistaPrint, Squarespace, Shopify
    • Test your page: Website grader, Google Insights, Page Speed Report
    • Google Toolbox – consumer trends,Shopping insights, competitive data. Look for livestream online training on this
  • Communication Tools: Social Media; Email Marketing (Constant Contact, Mailchimp, VistaPrint, mail merge from Word; follow DMA Guidelines
  • People: Networking, Referrals, Chamber of Commerce, Associations
  • Tips:
    • Keep logo across marketing channels for branding recognition
    • colors speak, images & videos suggest and compel -align with target audience
    • Use at least 3, takes more than 1 channel and multiple ads before results increase
    • Use browser to test resizing per user device type

Free:

  • Google My Business – put on map by category, Listing for location or service area, Web, & Free Post too! Respond Reviews – See Instructions from Google
  • Social Media Pages -advice from The Marketing Lady on best media per industry (p13) , you can’t be everywhere
  • Yelp
  • FYI – some of the website templates above are free until you link your domain and add hosting. Google gives a free page with a GMB listing, very basic,

Schedulers:

Hard to do everything, so use these to make your time more efficient and follow mentions

  • Hootsuite
  • Buffer
  • Post Cron
  • Tweetdeck Facebook scheduler

Hashtags insight – Join the conversation – not just for twitter

Check these out to determine hashtags to use, using hashtags isn’t intuitive for everyone 🙂
o Hashtagify.me
o RiteTag – size audience following
o Sprout Social
o Twitter native – see whats trending
o Trendsmap.com – trending hashtags by location
o #tagdef – provides definition of a hashtag
o Tagboard
o Keyhole.co

Content (images, web/mobile apps)
o Canva (great for various sizes of messages) or Adobe
o Ripl – videos or Promo

Phone apps to help you take the photo and use on social:
o Collage
o Typorama
o Text on Photo
o Photshopfix
o LightroomCC Snapseed for iphone

More to come on SEO

We support local. If you have a local marketing business serving our region, please let us know so we can refer. We refer at least 3 to protect from conflict of interest.

Training Online Free resources to learn more how-to’s

Training – get more instruction

Funded By

Paris SBDC is funded by a partnership of Paris Junior College, the U.S. Small Business Administration, and the State of Texas.  Advising Services are offered by the Paris SBDC without regard to race, color, age, national origin, religion, sex, or disability.  Special provisions will be made for limited-English speaking individuals and those with disabilities.  Questions? Call 903.782.0224

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Paris Junior CollegeSBA

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Satellite Offices

Call us for an appointment:  903.782.0224

 

Paris SBDC, Mary Gabbert Bldg, 1405 S Collegiate, Paris, TX 75460

Ronica Ingram, Business Recover Advisor, Paris, TX

 

GREENVILLE, TX

Tuesday, Wednesday, Thursday

Tiffani Franzoni, Business Recovery Advisor

Greenville Chamber of Commerce, Greenville, TX

SULPHUR SPRINGS, TX

Wednesday, Thursday, Friday 

Jim Struwe, Certified Advisor, EDFP

PJC- Sulphur Springs, TX

 

 

Get in Touch

Address:    2400 Clarksville Street, Paris, TX 75460

Phone:   903.782.0224

Email:    parissbdc@gmail.com

Web:     https://www.parissbdc.org

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