Check back with us as we have more coming here..
Also, we can order a custom advertising and marketing package for clients’ business from our SBDC Research Team -just ask, it’s no fee
SBA Marketing Plan your marketing
Why? It’s a low-cost, high-time investment way to:
- BUILD awareness
- ATTRACT new clients
- CONNECT with current customers (build relationships)
- DRIVE traffic to your website/store
- LEARN industry, business, and consumer trends
- PROVIDE customer service
- SPY on your competitors
- MEET “influencers” (media & industry experts)
How to Market Your Business Tips/Resources:
- Print: Business Cards, Signage, Trifolds, Billboards, Newspapers,Logo
- Online: Website; Business Listings; Social Media; Ecommerce
- Get a security certificate for your domain – most times this happens automatically when you buy a domain. Even if you are not taking a credit card, ecommerce, recommendation to have a security certificate
- Google Guidance Make Website work for you – (basic guidelines on page and audience)
- Easy Templates to get started: Wix, WordPress, GoDaddy, VistaPrint, Squarespace, Shopify
- Test your page: Website grader, Google Insights, Page Speed Report
- Google Toolbox – consumer trends,Shopping insights, competitive data. Look for livestream online training on this
- Communication Tools: Social Media; Email Marketing (Constant Contact, Mailchimp, VistaPrint, mail merge from Word; follow DMA Guidelines
- People: Networking, Referrals, Chamber of Commerce, Associations
- Tips:
- Keep logo across marketing channels for branding recognition
- colors speak, images & videos suggest and compel -align with target audience
- Use at least 3, takes more than 1 channel and multiple ads before results increase
- Use browser to test resizing per user device type
Free:
- Google My Business – put on map by category, Listing for location or service area, Web, & Free Post too! Respond Reviews – See Instructions from Google
- Social Media Pages -advice from The Marketing Lady on best media per industry (p13) , you can’t be everywhere
- Yelp
- FYI – some of the website templates above are free until you link your domain and add hosting. Google gives a free page with a GMB listing, very basic,
Schedulers:
Hard to do everything, so use these to make your time more efficient and follow mentions
- Hootsuite
- Sprout Social
- Constant Contact – schedule your emails and maintan your subscribe list as well as social posting
- Buffer
- Post Cron
- Tweetdeck
- Facebook scheduler inherent, however it’s just 1 platform so try some of the other choices to make your time more efficient and use other tools available to enhance your posting.
Hashtags insight – Join the conversation – not just for twitter
Check these out to determine hashtags to use, using hashtags isn’t intuitive for everyone 🙂
o Hashtagify.me
o RiteTag – size audience following
o Sprout Social
o Twitter native – see whats trending
o Trendsmap.com – trending hashtags by location
o #tagdef – provides definition of a hashtag
o Tagboard
o Keyhole.co
Content (images, web/mobile apps)
o Canva (great for various sizes of messages) or Adobe
o Ripl – videos or Promo
Phone apps to help you take the photo and use on social:
o Collage
o Typorama
o Text on Photo
o Photshopfix
o LightroomCC
Snapseed for iphone
Need to resize your photos? PicResize – an online free tool
More to come on SEO
Google lesson/tools on SEO
Eric Spellman presented at ASBDC and has a library of online training.
Training Online Free resources to learn more how-to’s
Training – get more instruction
We support local. If you have a local marketing business serving our region, please contact us us know so we can refer you! We refer at least 3 to protect from conflict of interest.
