|Jennifer Johnston joined the Paris Small Business Development Center (SBDC) in December 2018. Jennifer is experienced with serving clients within the SBDC network, previously at Trinity Valley SBDC. Much of her background is management, marketing, market research, data analysis, and accounting. Research and data support informed business decisions so critical in these highly competitive times. Market research and feasibility studies support business start-ups to show the viability of an endeavor, assisting with financial projections, calculating cash flow, leveraging access to capital and financing crucial for new or existing business.|
She is a life-long student, with a desire to equip others toward growth. Jennifer earned her MBA from Texas A&M Commerce, with a minor in Business Analytics. Furthers studies for professional development include Quickbooks Advisor, ISBA, and Economic Development Finance Professional.